Career Group Companies
Creative Strategy, Social Strategy, Market Research
At Career Group Companies, I led creative strategy and all things social. With a differentiated brand identity and elevated approach to staffing, I knew every touchpoint for the brand needed to reflect the caliber of the work we were doing.
Through our social and creative strategy, I worked to revitalize our digital presence to reflect our approach on staffing, and through our periodic Market Trend Reports my team and I gathered primary data and synthesized our findings into a report that was both content rich and visually stunning.
Our efforts positioned us as the premiere luxury recruiting agency, and with a refined approach to social we saw quantifiable results including:
+ 2,600% increase in reach
+ 300% increase in follower count