Snapple
Brand + Social Strategy
Guiding creative and social strategy for this iconic New York staple has included defining key messaging to resonate with our audience, architecting cross channel ecosystems and social strategies, refining creative to break through in culture, and mining for insights to drive growth and relevance for the brand - and that’s just scratching the surface.
A few highlights have included:
+ Repositioning the brand for a younger, more ambitious audience
+ Showing up to defend our home turf as a New Yorker when Er*whon opened a juice bar in the West Village
+ Bringing back glass bottles with a NYC inspired LTO
+ Creating new fandom through Bodega Cats - a flavor-inspired social series
+ Hyping up the Knicks as they won the NBA Championship, and surprising fans with a drop of championship bottles across bodegas in NYC